Privacy policy

Last updated: July 6, 2026

This Privacy Policy explains how Avrienne, operated by ZETADIGITAL LLC ("Avrienne," "we," "us," or "our"), collects, uses, discloses, and protects personal information when you visit avrienne.com, purchase from us, contact us, or otherwise use our services.

Our store is hosted on Shopify. Shopify provides the ecommerce platform that allows us to sell products and process orders. Shopify and other service providers may process personal information for us as described below.

Personal Information We Collect

Depending on how you interact with Avrienne, we may collect the following categories of personal information:

  • Contact information: name, email address, billing address, shipping address, and phone number if you provide one.
  • Order and transaction information: products viewed, added to cart, purchased, returned, cancelled, or reviewed; order number; payment status; shipping details; and customer support history.
  • Payment information: payment card or payment account details are processed by Shopify and payment providers. Avrienne does not store full payment card numbers.
  • Account information: login credentials, account preferences, saved addresses, order history, and customer account activity if customer accounts are enabled.
  • Communications: messages, emails, support requests, return requests, survey responses, reviews, and any information you choose to send us.
  • Device and usage information: IP address, browser, device type, operating system, referring pages, pages viewed, clicks, cart activity, approximate location, and interactions with our website.
  • Marketing preferences: email subscription status, ad interactions, cookie choices, and communication preferences.

How We Collect Personal Information

We collect personal information:

  • Directly from you when you place an order, create an account, contact us, request a return, subscribe to emails, or submit information through the site.
  • Automatically through cookies, pixels, server logs, analytics tools, and similar technologies when you use our website.
  • From service providers such as Shopify, payment processors, fulfillment partners, shipping carriers, fraud prevention tools, customer support tools, and marketing platforms.
  • From advertising, analytics, and social media partners when you interact with our ads, pins, posts, or campaigns.

How We Use Personal Information

We use personal information to:

  • Operate the website and provide our products and services.
  • Process payments, confirm orders, fulfill purchases, arrange shipping, process returns, and provide customer support.
  • Communicate with you about orders, account activity, shipping, returns, policy updates, support requests, and service messages.
  • Send marketing emails or show ads where permitted by law and according to your preferences.
  • Improve our website, product assortment, styling experience, merchandising, and customer service.
  • Measure performance of Pinterest, search, social, email, and other marketing campaigns.
  • Detect, investigate, and prevent fraud, abuse, security incidents, chargebacks, and unauthorized activity.
  • Comply with legal obligations, enforce our policies, and protect our rights, customers, business, and services.

How We Disclose Personal Information

We may disclose personal information to:

  • Shopify, which hosts our store and provides checkout, payment, analytics, security, and ecommerce services.
  • Payment providers to process payments, refunds, fraud checks, disputes, and chargebacks.
  • Fulfillment and dropshipping partners to process, pack, quality check, ship, return, or otherwise fulfill orders.
  • Shipping carriers and logistics providers to deliver packages and provide tracking.
  • Customer support and operations providers to help us respond to inquiries, returns, and service requests.
  • Marketing, advertising, and analytics partners to measure and improve our campaigns, including platforms such as Pinterest or other ad platforms if enabled.
  • Professional advisors such as lawyers, accountants, insurers, auditors, and security consultants.
  • Government authorities, courts, law enforcement, or other parties when required by law or needed to protect rights, safety, and security.
  • Successors or buyers in connection with a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or similar business transaction.

Cookies and Similar Technologies

We and our service providers use cookies, pixels, tags, SDKs, local storage, and similar technologies to operate the website, remember preferences, keep the cart working, understand site performance, prevent fraud, measure marketing, and personalize content or ads where permitted.

You can manage some cookies through your browser settings and, where available, through our cookie banner or privacy preferences. Blocking certain cookies may affect website functionality, cart behavior, checkout, or saved preferences.

Advertising, Analytics, and Data Sharing

We may use advertising and analytics tools to understand how customers discover Avrienne, measure campaign performance, and show relevant ads. Depending on applicable law, some of this activity may be considered "selling," "sharing," or processing personal information for targeted advertising.

If you are in a region that provides opt-out rights, you may request to opt out by using our available privacy controls, visiting our Your Privacy Choices page, enabling a recognized Global Privacy Control signal where supported, or contacting us at support@avrienne.com.

Email Marketing

If you subscribe to Avrienne emails, we may send you editorial updates, product launches, outfit edits, promotions, and brand communications. You can unsubscribe at any time by using the unsubscribe link in our emails. We may still send non-promotional messages related to orders, returns, accounts, security, or policy updates.

SMS Marketing

SMS marketing is not currently enabled in Avrienne's Shopify checkout. If SMS marketing is enabled in the future, we will update our disclosures and consent language as required.

Data Retention

We keep personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide services, maintain records, comply with legal obligations, resolve disputes, prevent fraud, enforce agreements, and operate our business.

Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information. No website, platform, or transmission method is perfectly secure, and we cannot guarantee absolute security.

Your Privacy Rights

Depending on where you live, you may have rights to request access to, correction of, deletion of, portability of, or restriction of certain personal information. You may also have the right to opt out of certain processing, targeted advertising, sale, or sharing, and to appeal a privacy request decision.

To exercise privacy rights, contact us at support@avrienne.com. We may need to verify your identity before processing your request. You may also use Shopify privacy tools where available.

California and U.S. State Privacy Rights

Residents of California and certain other U.S. states may have additional privacy rights under applicable state privacy laws. These rights may include the right to know what categories of personal information we collect, use, disclose, sell, or share; the right to access specific pieces of information; the right to correct inaccurate information; the right to delete information; the right to opt out of sale, sharing, or targeted advertising; and the right not to be discriminated against for exercising privacy rights.

If applicable, you may submit a request by emailing support@avrienne.com or by using our Your Privacy Choices page. We do not knowingly sell or share personal information of individuals under 16.

International Visitors

If you access Avrienne from outside the United States, your personal information may be transferred to, stored in, or processed in the United States and other countries where we, Shopify, and our service providers operate. These countries may have privacy laws different from your country of residence.

If you are located in a jurisdiction with specific privacy rights, such as the EEA, UK, Switzerland, Canada, or certain other regions, you may have additional rights under applicable law. Contact us at support@avrienne.com to make a request.

Children's Privacy

Avrienne is not intended for children. We do not knowingly collect personal information from children under 13, or under the age of majority where a higher age applies. If you believe a child has provided personal information to us, contact us so we can review and delete it where required.

Third-Party Links

Our website may contain links to third-party websites, platforms, or services. We are not responsible for the privacy practices, content, or security of those third parties. Review their privacy policies before providing information to them.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, technology, service providers, legal requirements, or business operations. The updated version will be posted on this page with a revised "Last updated" date.

Contact Us

For privacy questions or requests, contact:

Avrienne / ZETADIGITAL LLC
30 N Gould St Ste R
Sheridan, WY 82801
United States
Email: support@avrienne.com

This address is Avrienne's business/legal address only. It is not a return address. Packages sent to this address will not be eligible for refund. For returns, contact support@avrienne.com and wait for written return instructions.